The Own It Show
This is The Own It Show. Where Everyday People Take Ownership to Create Extraordinary Success. Led by a couple who have influenced people at the highest level of the corporate, athletic, entrepreneur, and business world. We teach through science and data-driven methods to help you take true Ownership to lead through energy and influence. We don't just use our stories but tell stories of everyday people who through ownership created extraordinary success. These people have been in your shoes and ultimately excelled, whether it's leading a team of ten or ten thousand, building a business of one million or 100 million, winning one championship or ten, they all have one thing in common, OWNERSHIP. Success is different... be different... OWN IT.
The Own It Show
Why At-Home Blood Tests Are Lying to You | The Truth About Serum vs Cellular Testing
Episode Overview
In this eye-opening episode of The Own It Show, host Justin Roethlingshoefer exposes the truth behind popular blood testing methods and reveals why so many people are getting misled—and misdiagnosed—by at-home and serum tests.
After taking three different blood panels at the exact same time—a Rhythm at-home test, a standard serum panel like Function Health, InsideTracker, or 10X Health, and a cellular micronutrient panel—Justin discovered shocking inconsistencies that could have led to entirely different health decisions.
This episode is a masterclass in what real preventative health looks like. You’ll learn why at-home tests are unreliable, why serum tests only tell you what’s already broken, and how cellular micronutrient testing uncovers what your body truly needs to thrive. If you’ve ever wondered which test results to trust, this is the episode that could save you years of frustration, wasted money, and misguided “solutions.”
Episode Highlights
● Garbage In, Garbage Out – How at-home blood tests can give wildly inaccurate data that leads to poor decisions.
● The Serum Trap – Why standard lab panels only reveal what’s broken—and miss the root cause of dysfunction.
● The Cellular Advantage – How cellular micronutrient testing reveals what your body can actually use and where it’s deficient.
● The Vitamin D Shock – Justin’s results showed “deficient” in one test and “optimal” in another—learn why.
● The Costly Illusion – Why influencers and big health brands market incomplete testing to the masses.
● The Real Gold Standard – How pairing serum and cellular testing gives you the full picture for personalized, preventative health.
Action Steps
● Stop Guessing – Don’t rely on trendy at-home kits. Demand real data you can trust.
● Pair Your Testing – Use serum panels to detect what’s broken, and cellular panels to discover what’s missing.
● Personalize Supplementation – Never start a supplement without knowing if your cells can use it.
● Think Preventively – Don’t wait for symptoms. Be proactive before issues surface.
● Get Expert Guidance – Work with a practitioner who will interpret your data—not just send you a PDF.
● Own Your Health – Go to [ownittesting.com](https://ownittesting.com) and use code HEALTH2025 to get your cellular panel at cost.
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Resources:
⚡️CHECK OUR PROGRAMS: https://ownitcoaching.com/programs/
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Connect with Justin Roethlingshoefer on Social Media:
➡︎ linkedin.com/in/justin-roethlingshoefer
➡︎https://www.instagram.com/justinroeth/?hl=en
Own It
Success is different so own your different!
